THE HOUSE IS BUILT BY THOSE WHO RIDE.
MAISON FASSLER is more than a collection.
It is a community of riders, athletes, creators and women who believe performance and individuality can exist together.
The FASSLER House is where that community begins.
FOUNDING RIDERS
THE FIRST CHAPTER.
Founding Riders are the women who join Maison FASSLER at the beginning.
They are not simply selected to wear the House.
They help shape it.
They provide honest feedback.
They experience the pieces in real riding environments.
They share their perspective.
They contribute ideas.
And they grow alongside the House.
A model wears FASSLER.
A Founding Rider helps build FASSLER.
AMBASSADORS
REPRESENT THE HOUSE.
FASSLER Ambassadors represent the House within their own communities.
They introduce FASSLER naturally through their riding, lifestyle and personal perspective.
We look for genuine connection rather than simply audience size.
An Ambassador should believe in what they represent.
Because the most meaningful visibility is never forced.
MODELS
EMBODY THE HOUSE.
FASSLER Models bring the visual language of Maison FASSLER to life.
They participate in selected campaigns, editorials, product imagery and creative projects.
Their role is visual.
Their presence helps translate the world of FASSLER into image, movement and atmosphere.
ATHLETES
PERFORMANCE AT THE HIGHEST LEVEL.
As MAISON FASSLER grows, selected athletes will represent the House within their disciplines.
Future athlete partnerships may include product support, competition apparel, campaigns, product development and other forms of collaboration.
We are building these relationships carefully and intentionally.
WHO WE LOOK FOR
There is no single FASSLER woman.
She may compete every weekend.
She may ride for pleasure.
She may be building a career.
She may be balancing horses with motherhood, studies, work or another passion.
She may have a large audience.
Or a small one.
What matters is what exists beyond the numbers.
Character.
Authenticity.
Discipline.
Ambition.
Perspective.
And a genuine connection to the House.
BUILD WITH US.
The first women who join Maison FASSLER will always be part of the beginning.
They will have the opportunity to experience the House while it is still being built — and to contribute to what it becomes.
THE HOUSE IS BUILT BY THOSE WHO RIDE.
APPLY TO THE HOUSE →
Founding Rider
Ambassador
Model